“Airtel Mobile Campus” – Redefining the power of connect with anytime
anywhere access to friends, communities on the go!

Community members enjoy special tariffs for calls and SMS

New Delhi, August 03, 2008: Bharti Airtel, India’s leading mobile service provider has unveiled a unique opportunity for its customers with the launch of ‘Airtel Mobile Campus’. A unique ‘virtual place – on the move’, Airtel Mobile Campus, by facilitating a one-of-its kind convergence through web, wap and SMS, gives a new dimension to the idea of the mobile as the most simple, convenient device for entertainment on the go. With this, customers can express their feelings, emotions, needs, aspirations and connect with their friends anytime anywhere.

A unique 360 degree offering for the youth, Airtel Mobile Campus enables an exciting user experience with a host of activities that users can engage in. Users will amongst others, be able to upload & share photos and videos or blast an SMS to their circle of friends on Campus, express themselves through mini blogs, give shape to their aspirations with contests & applications or participate in discussions/forums happening on their Campus. What’s more, users get to avail Night and weekend calls @ 25p, SMS @10p and earn rewards on the basis of the activities they engage in on Airtel Mobile Campus.

Shashi Arora, CEO Bharti Airtel, Mobile Services Delhi & NCR says, “One of the key enabling reasons for our continuing leadership position in the competitive telecom market has been our ability to ‘Think Fresh’ and innovate, giving our customers a delightful experience. Airtel Mobile Campus brings a unique ‘virtual place – on the mobile’ enabling customers to give shape to their aspirations through unique community engagement initiatives and communicate the way they want to, anytime anywhere.”

Users can access Airtel Mobile Campus by visiting the Mobile Campus banner on Airtel Live! Or by sending keyword < mcampus> to 54321 to get a link to Mobile Campus on their GPRS enabled handsets. To avail the Airtel Mobile Campus service, existing as well as new customers need to recharge with Rs 250 for a talk-time of Rs 50 and a 90-day validity period.

Tariffs:

* *(All call tariffs@ Rs. per minute, Night tariffs for calls between 11:00pm-7:00am,Weekened tariffs-Friday 11:00pm-Mon 7:00am)

Mobile and the internet have become an integral part of the life of the youth for staying in touch with the community. Airtel Mobile Campus promises to bring together a unique value proposition that enables this segment of mobile users to stay in touch with their world through affordable means.

About Bharti Airtel Limited:
Bharti Airtel Limited, a group company of Bharti Enterprises, is India’s leading integrated telecom services provider with an aggregate of 71.77 million customers as of end of June 2008, consisting of 69.38 million mobile customers. Bharti Airtel has been rated among the best performing companies in the world in the Business Week IT 100 list 2007.

Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The Telemedia business provides broadband and telephone services in 94 cities and is foraying into the IPTV and DTH segments. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 78,540 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe.