Company Press Release:

Airtel Redefines the way you buy music

Launches 1 lakh Easy Music shops – The largest mobile music retail music initiative in the world!

§ Airtel Easy Music available in over 100,000 retail outlets

§ Downloading music on your mobile easier than ever before

§ Now walk into your nearest AirtTel shop & walk out with your favourite songYour fav

§ Choice of over 18000 songs in over 20 languages across India

§ Easy Music slated to capture the music space in India cutting across geographical and socio-economic boundaries through easy access and download convenience

§

New Delhi, March 2114, 2006: Airtel, India’s leading mobile services provider today announced the launch of Airtel Easy Music across India. This service is available for all prepaid and postpaid Airtel mobile subscribers from over 100,000+ Airtel retail outlets across the country. This makes Airtel the largest retailer for music not just in the country, but in the world.

Airtel Easy Music is a pioneering service from the leading telecom service provider of the country. With Airtel Easy MusicEasy Music service, all that Airtel mobile users need to do is to walk into an Airtel Easy Music outlet, choose their favourite song. Retailer will download the desired song to the customer’s mobile in just 60 seconds either as Hello Tune or ringtone depending on customer’s choice. Hello Tunes or Ring Back Tone (RBT) from over 18,000 songs in 20 languages, and submit their choice to the Airtel retailer. He will download the desired song onto the mobile phone of the customer through a simple 60 second process! This convenient and easy way of selecting a music comes at an affordable price. of Rs. 20 per song. Airtel Easy MusicEasy Music is a delight especially for customers who want to download their favorite song without having to navigate the traditional SMS or IVR route.

Mr. Hemant Sachdev, Director, Marketing & Communication, Bharti Tele-Ventures Limited said, “India is a nation of music lovers. Airtel’s innovative Easy Music service brings music even closer to the masses. It not only spells convenience, but offers more choice and better access. With over one lakh music retail outlets, Airtel Easy Music will provide the largest music bank to all our customers within easy reach. A veritable music industry in its own right, mobile music is set to take the music world by storm and will herald an era of easy access to choicest music”

Airtel’s launched the Hello Tune service in 2004, marking the debut of mobile music in India. Months down the line, the service is supremely popular with a host of categories to choose from viz. western music- pop, rock, ballads, trance, blues, techno, rap, reggae, Western Classical and so on and in the Indian context we have ghazals, a large repertoire of Bollywood songs, old film classics, remixes, devotional songs and Indi-pop.

Mr Jay Kim, Senior Executive Vice President, WiderThan Co., Ltd (Affiliate of SK Telecom) said, “Easy Music is a revolutionary product that has never been attempted by any mobile operator in the world. With the market for mobile music set to grow exponentially in India, I believe that this product is set to redefine music retailing and will be a benchmark service for all operators internationally”

Trends indicate that mobile music reach cuts across age and gender barriers. More and more subscribers from varying socio-economic strata, different age groups spanning 12-60 years of age and with varying tastes are opting for music choices on their mobiles.

Ushering in an era of convenience while offering a wide spectrum of songs, Airtel Easy MusicEasy Music is all geared to take millions more in its fold.

About Bharti Tele-Ventures

Bharti Tele-Ventures is one of India’s leading private sector providers of telecommunications services with an aggregate of over 19.74 million customers as of end of February ‘06, consisting of more than 18.45 million mobile customers. The company is the only operator to provide mobile services in all the 23 circles in India. The company also provides telephone services and Internet access over DSL in 15 circles. The company complements its mobile, broadband & telephone services with national and international long distance services. The company also has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. The company is a part of the consortium, which jointly owns and has developed the next generation undersea cable system SEA-ME-WE-4. The company provides reliable end-to-end data and enterprise services to the corporate customers by leveraging its nationwide fiber optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing station. For more information, visit www.bhartiteleventures.com

For further information, please contact:

Deeba Ali / Prem Subedi / Nidhi Mehra

Rediffusion | DYR- PR

Mobile: 9810509973 / 9810868873 / 9818331654