Company Press Release:
 
Airtel simplifies prepaid card tariffs
Reduces local call rates for prepaid to Re. 1/ min

§       Initiative marks the beginning of a broad market strategy to usher in simplified and affordable tariffs cutting across all customer segments and geographies.

§       New tariff applicable to *all existing (prepaid) local call rates more than Re. 1/-

New Delhi, January 2, 2008: Airtel today announced that it has reduced its local outgoing call tariffs to Re. 1 /- per minute. With effect from January 03 2008, *all Airtel prepaid mobile customers whose existing local call rates are more than Re 1 per minute will be migrated to the revised tariff of Re 1 per minute without any conditions attached. This applies to any local call made from an Airtel prepaid mobile to an Airtel mobile, an Airtel prepaid mobile to any other mobile network in the same circle & an Airtel prepaid mobile to any local landline number. This is a significant initiative that further reinforces Airtel’s commitment to make mobile communication more affordable and provide greater value to its customers. This benefit will be extended to the postpaid customer segment within the next week. *However, this tariff change is not applicable to 495 Life time prepaid customers and other customers enjoying special benefits like Happy Recharge.

Mr. Sanjay Kapoor, President, Mobile Services, Airtel said, "As an industry leader, Airtel has always been at the forefront of driving affordability and expanding the market. This initiative marks our strategic intent to simplify tariffs and differentiate ourselves in a market already cluttered with multiple tariff plans. Going forward, we will continue to explore innovative and affordable tariff options that are aimed to speed up growth, enhance customer value and significantly contribute towards increasing our market and revenue share in the future.”

Airtel has been the front runner in ushering in simplified and affordable tariffs to the Indian telecom market.  In the past, Airtel has launched highly successful products such as the Lifetime prepaid and its extensions - Easy Lifetime and Super Lifetime that has driven affordability and expanded the Indian telecom market. This initiative marks the beginning of a series of steps being planned by Airtel to usher in simplified and affordable tariffs that will be appeal to customers across all segments and geographies.

About Bharti Airtel Limited:
Bharti Airtel Limited, a group company of Bharti Enterprises, is India’s leading integrated telecom services provider with an aggregate of 55.09 million customers as of end of November 2007, consisting of 52.96 million mobile customers. Bharti Airtel has been rated among the best performing companies in the world in the BusinessWeek IT 100 list 2007.

Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The Telemedia business provides broadband & telephone services in 94 cities and is foraying into the IPTV and DTH segments. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 55,000 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe.