Company Press
Release:
Airtel introduces India’s First
“0” Processing Fee Prepaid
Redefines the entire
mobile prepaid recharge category
-
Airtel “Happy Recharge” - India’s
first range of Zero Processing Fee prepaid products
-
Offers a simplified tariff structure
- One Local Rate, One STD Rate
-
Increase in Full Talk time by
over 140% - benefit users across segments
-
More Talktime at lower tariffs
on a higher recharge value
-
To drive further growth in the
Indian telecom market
New Delhi, April 19th, 2007:
Bharti Airtel today introduced India’s First range of "O" Processing Fee
Prepaid Products that is set to redefine the country’s entire mobile prepaid
category. Airtel “Happy Recharge” will enable the Airtel prepaid
customer to get the benefit of Full Talk Time without having to pay any
processing fee. This innovative product will thereby increase the users
talk time by over 140%. The launch of happy recharge reiterates Airtel’s
continuous endevour to further drive affordability in the Indian telecom
market and bring greater value to all Airtel mobile users.
Mr. Sanjay Kapoor, President
Mobile Services, Bharti Airtel Limited said, “The prepaid segment has
shown immense growth in the last couple of years and as an industry leader,
Airtel intends to drive consumption in this category further. As we expand
existing markets and enter new ones, Happy Recharge is a strategic initiative
that is aimed to speed up growth, enhance customer value and significantly
contribute towards increasing our market and revenue share in the future.”
Airtel prepaid users can
Happy Recharge with Rs. 249, Rs. 399 and Rs. 499 and get the benefit of
One Simplified Tariff plan that includes One Local Rate and One STD Rate.
Further, customers get benefit the of sliding lower rates for higher recharge
denominations. Happy Recharge is a winning proposition for an Airtel prepaid
customer and is available for all existing and new users.
Airtel Happy Recharge:
| MRP |
249 |
399 |
499 |
| Service Tax |
27.39 |
61.69 |
54.89 |
| Talk Time |
221.61 |
337.31 |
444.11 |
| Validity (days) |
30 |
30 |
30 |
| Voice Tariff:All local |
1.49 |
0.99 |
0.79 |
| Voice Tariff: All STD |
2.4 |
2.4 |
2.4 |
| SMS Tariff: Local |
0.99 |
0.49 |
0.49 |
| SMS Tariff National |
2.00 |
2.00 |
2.00 |
All ISD calls and ISD SMS
at prevailing tariffs
About Bharti Airtel Limited:
Bharti Airtel Limited, a
group company of Bharti Enterprises, is one of India’s leading private
sector providers of telecommunications services with an aggregate of 39.02
million customers as of end of March‘07, consisting of 37.14 million mobile
customers. Bharti Airtel has been rated among 10 best performing companies
in the world in the BusinessWeek IT 100 list. Bharti Airtel is structured
into three strategic business units - Mobile services, Broadband &
Telephone (B&T) services and Enterprise services. The mobile business
provides mobile & fixed wireless services using GSM technology across
23 telecom circles. The B&T business provides broadband & telephone
services in 94 cities. The Enterprise services provide end-to-end telecom
solutions to corporate customers and national & international long
distance services to carriers. All these services are provided under the
Airtel brand. Airtel’s high-speed optic fibre network currently spans over
39,000 kms covering all the major cities in the country. The company has
two international landing stations in Chennai that connects two submarine
cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information,
visit www.bhartiairtel.in