Compay press Release:
 
Airtel introduces Lifetime Prepaid at a lower price point of Rs 495
  • Another Industry first from Airtel
  • To further expand the market and make mobile services more affordable
  • Free incoming for life and Full Talk Time on all future recharges
New Delhi, May 17, 2007: Bharti Airtel, India’s leading telecom services provider today introduced its popular Lifetime Prepaid at a lower price point of Rs 495/- only. Airtel is the first mobile services provider in the country to offer Lifetime Prepaid at this price point. This is a significant initiative that further reinforces Airtel’s commitment to make mobile more affordable and provide greater value to the Airtel prepaid customer.

Mr. Sanjay Kapoor, President, Mobile Services, Bharti Airtel Limited said, "As industry leaders, Airtel has always been at the forefront of driving growth and expanding the market horizon in the telecom space. Lifetime Prepaid is a revolutionary concept that we had earlier introduced to the Indian mobile user. Our 495 Lifetime product is at an attractive price point and it marks our strategic intent to drive affordability and consumption in the prepaid category further. Going forward, we will continue to explore innovative products such as these that will enhance our customer’s value and significantly contribute towards increasing Airtel’s market and revenue share in the future.”

The 495 Lifetime Prepaid offers an Airtel user full talk time on all future recharges. Under the new Lifetime Prepaid, the customer can stay mobile by paying just Rs. 495 and using a minimum of Rs 200 every 180 days to continue enjoying lifetime validity benefits.  With effect from May 18, 2007, Lifetime Prepaid 495 is available to all existing as well as new Airtel mobile users. Therefore, even existing Airtel Easy Lifetime prepaid subscribers can choose to avail this offer by recharging with Rs 495.  Airtel has always been a frontrunner in providing affordable services to its subscribers, be it with its Rs 200 recharge, Lifetime prepaid and Easy Lifetime prepaid.

Rs 495 Lifetime Prepaid Tariff Details:

MRP                         Rs. 495
Talktime                   Rs 10
Processing Fees       Rs 430.55
Validity                     Lifetime

*Existing Lifetime prepaid tariffs are applicable


About Bharti Airtel Limited
Bharti Airtel Limited, a group company of Bharti Enterprises, is one of India's leading private sector providers of telecommunications services with an aggregate of 40.80 million customers as of end of April '07, consisting of 38.89 million mobile customers. Bharti Airtel has been rated among 10 best performing companies in the world in the BusinessWeek IT 100 list.

Bharti Airtel is structured into three strategic business units - Mobile services, Broadband & Telephone (B&T) services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The B&T business provides broadband & telephone services in 94 cities. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Airtel's high-speed optic fibre network currently spans over 40,000 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe.