HITACHI GST® NAMED AS CES INNOVATIONS 2011
DESIGN AND ENGINEERING AWARD HONOREE
Blending Innovative Content Management Software and Backup, and a Unique Design by Stuart Karten Design, the LifeStudio Mobile Plus Drive
by Hitachi GST Takes Honors for Redefining External Storage
New Delhi, November 23, 2010 – Hitachi Global Storage Technologies (Hitachi GST) today announced that it has been named an International CES® Innovations 2011 Design and Engineering Awards Honoree for its 500GB LifeStudio™ Mobile Plus external hard drive, designed by Stuart Karten Design (SKD). Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 35 product categories.
The LifeStudio Mobile Plus is a storage solution that seamlessly pulls in, organizes and protects consumers’ priceless stored digital content – photos, videos, music and documents – and unifies them with online digital content from social networks such as Facebook® and photo sites such as Flickr® and Picasa® Web Albums1. These important digital memories are laid out on a stunning 3D visual wall, instead of in random and hard-to-find files and folders, creating a comprehensive and organized catalog of the user’s digital life. Redefining backup, consumers receive the benefits of both local and cloud backup within one single application, making it easy to view, download and share protected cloud content from any web browser, anywhere.
“Consumers are constantly bombarded with content from multiple sources and devices, making it nearly impossible to organize, find and share important memories, and that’s where our LifeStudio family of external drives can help,” said Mike Williams, vice president and general manager, Hitachi GST Branded Business. “The recognition of our LifeStudio drive for this CES Innovations award substantiates our commitment to providing our users with a lifestyle product that makes the organization, protection and retrieval process of their digital memories a more integrated, convenient and intimate experience. We’re very excited to be honored with this award.”
“With the LifeStudio family, we were challenged to push design boundaries in the hard drive category,” said Stuart Karten, principal of SKD, the design and innovation consultancy that collaborated with Hitachi GST on the design of the LifeStudio family. “Never before has an external hard drive been married with a connected USB Flash key. This was inspired by the fluid and dynamic new ways in which people interact with digital content. Our design visually emphasizes the LifeStudio drive’s enhanced functionality, making information as mobile as the new generation of constantly connected customers.”
The prestigious Innovations Design and Engineering Awards have been recognizing achievements in product design and engineering since 1976. It is sponsored by the Consumer Electronics Association (CEA)®, the producer of the International CES, the world’s largest consumer technology tradeshow.
The Innovations entries are judged based on the following criteria:
Engineering qualities, based on technical specs and materials used
Aesthetic and design qualities
The product’s intended use/function and user value
Unique/novel features that consumers would find attractive
How the design and innovation of the product compares to other products in the marketplace
For more information, or to stay connected with Hitachi LifeStudio activities, please visit:
Website: www.lifestudio.com
Facebook: www.facebook.com/LifeStudioStorage
Twitter: www.twitter.com/_LifeStudio_
YouTube: www.youtube.com/LifeStudioStorage
About Hitachi Global Storage Technologies
Hitachi Global Storage Technologies (Hitachi GST) develops advanced hard disk drives, enterprise-class solid state drives, innovative external storage solutions and services used to store, preserve and manage the world’s most valued data. Founded by the pioneers of hard drives, Hitachi GST provides high-value storage for a broad range of market segments, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Personal Storage. Hitachi GST was established in 2003 and maintains its U.S. headquarters in San Jose, California. For more information, please visit the company’s website at http://www.hitachigst.com.
About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2009 (ended March 31, 2010) consolidated revenues totaled 8,968 billion yen ($96.4 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.
About Stuart Karten Design:
For 26 years, SKD has been a strategic partner to companies seeking to differentiate their products through creativity and design. SKD’s user-centered design approach aims to develop products that excite their target customers and reflect empathy for user needs. Connecting creativity with commerce, SKD designs products that serve as brand ambassadors for clients, leading to greater market share and increased profit.
1 Must have an active account on Facebook, Flickr or Picasa Web. Sign-in is required.
One GB is equal to one billion bytes and one TB equals 1,000 GB (one trillion bytes). Actual capacity will vary depending on operating environment and formatting.
Hitachi external hard drives and Hitachi Backup serve as an element of an overall backup strategy. It is recommended that users keep two or more copies of their most important files backed up or stored on separate devices.
LifeStudio and Hitachi Backup are trademarks of Hitachi GST. Hitachi trademarks are authorized for use in countries and jurisdictions in which Hitachi has the right to market the brands. Hitachi is not liable for third parties’ unauthorized use of Hitachi trademarks. All other trademarks are properties of their respective owners.