Company Press Release:
Sony Ericsson announces two new phones which marry iconic
Walkman™ functionality with
social networking capabilities
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Sony Ericsson
Zylo™ with Walkman™ and Sony Ericsson Spiro™ with Walkman™, Sony
Ericsson’s next generation of Walkman™ phones,
offer an affordable entry point into Sony Ericsson’s Communication Entertainment portfolio
April 13, 2010 – India – Sony Ericsson today announces a new duo which continues the iconic award-winning* Sony Ericsson Walkman™ phone legacy. With more than 130 million Walkman™ phones sold worldwide, Sony Ericsson now adds two affordable Walkman™ phones to its portfolio – without compromising on features.
Sony Ericsson Zylo™ and Sony Ericsson Spiro™ provide consumers with the best music experience they have come to expect from Walkman™ phones but go one step further and marry music with social networking. From Twitter™ to Facebook™, consumers can catch up with friends at just a touch of a button while still listening to their favourite music on the Walkman™ player. Another key function available on both phones is TrackID™ – which allows consumers to access the name and artist of a track they hear playing wherever they are. This function has proved popular with music lovers world-wide with 129 million TrackID™ lookups in 2009 alone.
Sony Ericsson Zylo™ and Sony Ericsson Spiro™ also feature the human curvature design that is now consistent across the whole Sony Ericsson portfolio. Beautiful and timeless human curvature also incorporates an ergonomic keypad which makes the handset easy to use.
“The Sony Ericsson range of Walkman™ phones has seen tremendous success since it was first launched in 2005 having sold more than 130 million handsets to date – and we are still seeing a great appetite from consumers. Today’s announcement aims to satisfy this demand by making the Walkman™ phone range available to a wider audience,” said Peter Ang, Vice President, Marketing, Asia Pacific region, Sony Ericsson.
“By combining the best of the Walkman™ functionality with a myriad of social networking capabilities, Sony Ericsson Zylo™ and Sony Ericsson Spiro™ offer consumers the chance to access and get a taste of what our Communication Entertainment portfolio has to offer,” concluded Ang.
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Sony Ericsson Zylo™ with Walkman™
Bought a song and dying to share it with friends? Consumers can play their favourite tune in the background while chatting away on their handset. The Sony Ericsson Zylo™ with Walkman™ also comes preloaded with sounds so consumers can pretend they are still at work, walking on the street or in a restaurant. The FLAC format, which debuts on this handset, allows consumers to experience superb sound. · Iconic Sony Ericsson Walkman™ music player · Superb sound with clear audio experience · High definition FLAC format – best sound quality ever on a mobile phone · TrackID™ - name that tune · PlayNow™ - shop in a music store 24/7 · Stay connected with Facebook™ and Twitter™ · Share photos on Flickr® and Picasa™ · Upload video clips to YouTube™ with two clicks
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Sony Ericsson Spiro™ with Walkman™
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Enjoy best-in-class music experience with the Sony Ericsson Spiro™ with Walkman™. With the press of a button consumers get instant access to TrackID™ where they can discover millions of songs in seconds. Fancy a chat? Log onto Facebook™ or Twitter™ or chat via SMS with its easy-to-read conversation bubbles.
· Iconic Sony Ericsson Walkman™ music player · Tunes on the go – 3.5mm jack, Bluetooth™ stereo and FM radio · TrackID™ - name that tune · Download the music from PlayNow™ · Catch up with friends on Facebook™ and Twitter™
Sony Ericsson Spiro™ with Walkman™
supports
Sony Ericsson Zylo™ with Walkman™ supports UMTS HSPA 900/2100 and GSM GPRS/EDGE 850/900/1800/1900, UMTS HSPA 850/900/1800/1900 and GSM GPRS/EDGE 850/900/1800/1900.
Sony Ericsson Spiro™ with Walkman™ will be available in selected markets from early Q3 in the colours Contrast Black, Sunset Pink, Spring Green and Stealth Black.
Sony Ericsson Zylo™ with Walkman™
will be available in selected markets from early Q3 in the colours
Jazz Black, Chacha Silver and Swing Pink
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Sony Ericsson Zylo™ with Walkman™
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Camera |
3.2 megapixel camera 2x digital zoom Geo tagging Photo feeds Photo fix Send to web (photos and videos) Video recording |
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Music |
Album art Automatic playlist creation Bluetooth™ stereo (A2DP) Clear bass Clear stereo PlayNow™ SensMe™ Shake control TrackID™ Walkman™ player Walkman™ styles |
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Web
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Access NetFront™ web browser Bookmarks Google™ Search Web feeds |
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Communication
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Facebook™ application Speaker phone Twitter™ application Vibrating alert Video calling (main camera) |
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Messaging
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Conversations Microsoft® Exchange ActiveSync® Instant messaging Picture messaging (MMS) Predictive text input Sound recorder Text messaging (SMS) |
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Design
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Auto rotate Gesture control Picture wallpaper Wallpaper animation |
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Entertainment
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3D games FM radio with RDS Java Media browser Music call Music Genie Video streaming Video viewing Walk Mate YouTube™ |
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Organiser
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Alarm clock Calculator Calendar Flight mode Notes Phone book Stopwatch Tasks Timer |
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Location-based services |
Google Maps™ |
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Connectivity
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Bluetooth™ technology Modem Synchronisation USB mass storage USB High Speed 2.0 support |
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Screen
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Accessories |
In-Box:
Optional:
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Facts 1)2) |
Size: 103 x 52 x 11.5 (16) mm Weight: 115 grams
Phone memory: Up to 260 MB Memory card support: microSD™, up to 16 GB
Supported audio file formats: MP3/AAC/AAC+/eAAc+/WMA/FLAC Talk- and standby times will be communicated through our product sites online at the time of launch. |
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Availability and versions |
Networks UMTS HSPA 900/2100 GSM GPRS/EDGE 850/900/1800/1900 UMTS/HSPA 2100 GSM GPRS/EDGE 850/900/1800/1900
Available in selected markets from Q3 2010 |
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Colour |
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Sony Ericsson Spiro™ with Walkman™
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Camera |
2.0 megapixel camera 2x digital zoom Video recording |
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Music |
Bluetooth™ stereo (A2DP) TrackID™ PlayNow™ Walkman™ player |
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Web
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Bookmarks Obigo Q7 web browser |
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Communication
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Call list Facebook™ application Speaker phone Twitter™ application Vibrating alert |
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Messaging
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Conversations Picture messaging (MMS) Predictive text input Sound recorder Text messaging (SMS) |
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Design
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Picture wallpaper Torch functionality Wallpaper animation |
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Entertainment
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FM radio with RDS Java Media browser |
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Organiser
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Alarm clock Calculator Calendar Flight mode Notes Phone book Stopwatch Tasks Timer |
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Connectivity
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3.5 mm audio jack Bluetooth™ technology Micro USB connector USB mass storage USB High Speed 2.0 support |
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Screen
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Accessories |
In-Box:
Optional:
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Facts 1) 2) |
Size: 92 x 48 x 16.75 mm Weight: 90 grams
Phone memory: Up to 5 MB Memory card support: microSD™, up to 16 GB
Supported audio file formats: MP3/AAC/AAC+/eAAc+ Talk- and standby times will be communicated through our product sites online at the time of launch. |
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Availability and versions |
Networks GSM GPRS/EDGE 900/1800 GSM GPRS/EDGE 850/1900
Available in selected markets from Q3 2010 |
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Colour |
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