Company Press Release:

 

Sony Ericsson delivers the most entertaining smartphones

 


Singapore – June 16, 2010 – Xperia™ brings consumers the best communication and entertainment experiences, delivered in a collection of smartphones to give consumers choice in size and style.

 

The Xperia™ X10, X10 mini and X10 mini pro smartphones will all receive software upgrades during their lifecycle to improve performance and add new communication and entertainment experiences. From Q3 2010 onwards, the Xperia™ X10, X10 mini and X10 mini pro smartphones will be upgraded to run on the Android 2.1 operating system in selected markets. The Xperia™ X10’s position as the best multimedia Android smartphone will be strengthened through the addition of HD video recording as part of the same Q3 upgrade. A further upgrade to the Xperia™ X10 in Q4 will make it possible to connect wirelessly to and display content on your television and enhance the Timescape™ and Mediascape applications.

 

Xperia™ smartphones add best-in-class entertainment on top of smartphone fundamentals such as applications (apps), maps, email and fast internet connection to create the most entertaining smartphones. The Xperia™ X10 is the flagship of the Xperia™ collection and has an 8.1 megapixel camera and 4-inch screen for best in class multimedia creation and viewing. Signature applications such as Mediascape and Timescape™ help you to organise content and bring your multimedia and communication alive.

 

In addition to features and applications, design is essential to the entertainment experience. Sony Ericsson’s human curvature design philosophy is applied across the portfolio to package the technology into products that look and feel great. Using design innovation, Sony Ericsson makes the Xperia™ smartphones available with a choice of size and style.

 

Steve Walker, Head of Product Marketing at Sony Ericsson, commented, “Sony Ericsson’s vision is to be the communication entertainment brand. We are focusing strongly on the smartphone market and specifically on creating the most entertaining smartphones. Sony Ericsson is uniquely positioned to do this thanks to our experience in creating Walkman and Cybershot phones and the strong collaboration with our parent company Sony.”

 

Today Sony Ericsson announces the Xperia™ X8, which will build on the success of the X10 and the mini products and extend the most entertaining smartphones collection to an even broader audience.

 

Xperia_X8_Silver_Front40_V_SCR1.pngSony Ericsson Xperia™ X8

The Sony Ericsson Xperia™ X8 is a great entertainment smartphone that extends the appeal of the Xperia™ collection to new market segments. The user interface is similar to that of the Xperia™ X10 mini, with the four-corners that give easy one hand use and can be customised for one touch access to your favourite applications. The Xperia™ X8 also includes Timescape™ for easy access to all your social networking and the infinite button for one click access to a world of content. The open Android operating system delivers great smartphone functionality and access to thousands of applications on Android Market™. Timo Maassmann, Product Marketing Manager for XperiaTM X8, said, “We are delighted to be able to bring the full experience of our XperiaTM smartphones to new consumers by delivering a fully featured device at a more accessible price point.”

 

The Sony Ericsson Xperia™ X8 is perfect for enjoying multimedia entertainment. Whether it’s a game from the Android Market™, the latest funny clips on YouTube™ or browsing the web, the 3-inch screen means you won’t miss a thing. Discover and download songs from PlayNow™, then listen to all your music using the 3.5mm headphone jack. If you are feeling more creative, there’s a 3.2 MP camera and video recording functionality.

 

  

 

Sony Ericsson Xperia™ X8 - Key features

·         Four corners for easy one hand use and one touch access to applications

·         Customise the four corners with your favourite apps and add widgets to your homescreens

·         Enjoy games, video, internet and more on the 3-inch screen

·         Timescape™ shows all your communication in one place for ultimate simplicity

·         Android Market™ – thousands of applications to keep you entertained

·         3.2 MP camera – snap away and upload instantly to Facebook™

 

The XPERIA™ X8 supports GSM GPRS/EDGE 850/900/1800/1900, UMTS HSPA 900/2100 and UMTS HSPA 800/850/1900/2100

 

The XPERIA™ X8 will be available in selected markets from Q3 in the colours White, Dark Blue/ White, Aqua Blue/ White, Pink/ White, Silver/ White.

 

 

Sony Ericsson Cedar ™

With Sony Ericsson Cedar™, consumers benefit from key features which they have come to expect from Sony Ericsson. The phone offers users an easy-to-use social networking experience with the Widget Manager 2.0 – an application which allows users access social networking via the stand-by screen. In addition, the phone also features the human curvature design that is now consistent across the Sony Ericsson portfolio.

 

“Sony Ericsson Cedar™ is the ideal product for consumers who are looking for the perfect balance between a business and social device,” said Timo Maassmann, Global Marketing Manager, Sony Ericsson. “Featuring 3G HSDPA, a 3.5mm jack and a micro-USB port for easy connection to your laptop – the Sony Ericsson Cedar™ is an affordable GreenHeart™ phone which allows consumers to easily connect to their various communities whether it’s for work, fun or play.”

 

Sony Ericsson Cedar™

·         Widget Manager 2.0 allows easy access to your favourite social network and applications

·         Social network applications – Facebook™, Twitter and MySpace

·         Keep contacts close – hassle-free phone book transfer and web backup

·         Stay organised with calendar, phone book, email

·         Fast browsing with 3G and direct access to the web browser

·         EAS push email and modem connectivity

·         Connect your headphones on the 3.5mm jack and enjoy music, video on the go

·         Capture the moment with the 2MP camera and send it by MMS

·         Human curvature design – fits into the palm of the hand

·         GreenHeart™ – for a greener choice

 

The Sony Ericsson Cedar™ supports UMTS HSDPA 2100 and GSM GPRS/EDGE 850/900/1800/1900, UMTS HSDPA 850/1900/2100 and EDGE 850/900/1800/1900.

The Sony Ericsson Cedar ™ will be available in selected markets from Q3 in the colours Black/Silver and Black/Red.

Sony Ericsson Yendo™ 

Sony Ericsson Yendo™ with Walkman™ gives consumers the ultimate iconic award-winning* Walkman™ phone experience and allows consumers to show their individuality. Consumers have a number of colour combinations to choose from so they can personalise their handset to suit their mood and make sure it stands out from the crowd. The four corner touch UI also allows users to find the most important phone features in one easy and fun one hand operation. So whether it’s text messaging, Facebook™ or email, users can experience a unique and individual touch experience on a crystal clear and 2.6’’ display.

 

Experience a full touch Walkman™ phone with the Sony Ericsson Yendo™ with Walkman™:

·         Music – jam-packed with Walkman™ phone features, including Touch TrackID™,  MediaGo and PlayNow™

·         Social – access to social networking such as Facebook™, Twitter™, or Orkut™ 2.0megapixel camera to upload photos straight to the web or send to friends

·         Communication – easily browse the web and chat or e-mail your family and friends 

·         Four corners, four icons – everything you want at your fingertips

 

“With more than 140 million Walkman™ phones sold world-wide and touch screen technology increasingly gaining popularity, we have listened to consumers and provided them with the perfect combination – the first full touch Walkman™ phone, the Sony Ericsson Yendo™ with Walkman™. Marrying the popular four corner UI debuted on the successful Sony Ericsson Xperia™ X10 mini, with our award winning Walkman™ phone experience, consumers now have a unique Communication Entertainment experience,” said Timo Maassmann, Global Product Marketing Manager, Sony Ericsson.

 

Sony Ericsson Yendo™ with Walkman™

Full touch Walkman™ phone

·         Touch Walkman™ player – music at fingertips

·         Touch TrackID™ – find out the name of that song with just one touch

·         PlayNow™ – access favourite and new songs quickly and easily

·         MediaGo – transfer your music from a PC to the mobile phone

·         Four corner UI – access Walkman™ player, contacts, keypad and more with just one touch

·         Easy navigation – easy access to your favourite web pages

·         Express yourself with one of the ten colours    

·         Social networking – Facebook™ or Twitter™ away

·         3.5mm stereo jack – play your favourite tracks

 

The Sony Ericsson Yendo™ with Walkman™ supports GSM GPRS/EDGE Rx 850/1900 and GSM GPRS/EDGE Rx 900/1800

The Sony Ericsson Yendo™ with Walkman™ will be available in selected markets from Q4 in the colours: Black, Blue, Green, Orange, Pink, Purple, Red, Silver, White and Yellow.