Nokia’s Ovi Life Tools launched on Bharti Airtel’s mobile service
Ovi Life Tools provides easy access to content on agriculture, education and entertainment – even on entry phones without GPRS
New Delhi, 17th August 2010: Nokia and Bharti Airtel, a leading global telecommunications company with operations in 18 countries across Asia and Africa, today joined hands to launch Ovi Life Tools service targeted at providing Airtel’s mobile customers with access to relevant content on agriculture, education and entertainment. This partnership between India’s largest maker of mobile devices and largest telecom operator represents a wide scale distribution model that will empower Indian masses with improved access to information available in a simple icon based, graphically rich user interface. With this association, Airtel customers will be able to seamlessly activate Ovi Life Tools across areas with network availability. Airtel mobile services customers can now subscribe to Ovi Life Tools starting at Rs 10 per pack.
Commenting on the launch, Mr. Shireesh Joshi, Chief Marketing Officer, Mobile Services, Bharti Airtel said, “This exciting partnership with Nokia, which is first of its kind, extends Airtel's ever increasing suite of services focused on India's Rural & Semi-urban market. We hope that Ovi Life Tool becomes a key component of our emerging market portfolio, enabling easy access to information, enhancing productivity & improving the quality of life for our customers.”
Mr.
V
Ramnath,
Director
-
Operator
Channel,
Nokia
India
added,
“Nokia
and
Airtel
have
shared
a
long-term
strategic
partnership
to
drive
mobility
in
India.
Our
association
with
Bharti
Airtel
for
Ovi
Life
Tools
will
provide
us a
strong
distribution
platform
enabling
us
to
take
the
benefits
of
this
transformational
service
to a
much
larger
consumer
base.
We
are
confident
that
together,
we
will
be
able
to
address
the
existing
information
gap
prevailing
in
the
rural
and
urban
India”.
Ovi Life Tools on Bharti Airtel network
Education services: includes focused offerings on Learn English, General Knowledge & Exam preparation modules covering State and Central Boards
Entertainment services: includes downloadable wallpapers, ringtones, RBT, games, jokes, news, and much more
Ovi Life Tools is a range of innovative and personalized services covering Agriculture, Education and Entertainment targeted at both urban and rural consumers. These services are designed to address information gaps thus enabling consumers to be better informed and positively impacting their life improvement and livelihood needs.
For instance, farmers can leverage Ovi Life Tools’ Agriculture Services to get immediate personalized updates on areas such as best practices from experts, weather advisory and Market prices & arrivals of crops from the nearest mandis. The Ovi Life Tools embedded client has been customized for Airtel, which is a first for any operator in India. Ovi Life Tools delivers to the Airtel customer his favorite services along with a host of livelihood enhancing services in a seamless format.
This service is available on a range of Nokia handsets including the popular entry level devices and is available in 11 Indian languages including Hindi, Gujarati, Tamil, Telugu, Bengali, Oriya, Assamese, Marathi, Malayalam, Kannada and Punjabi in addition to English.
About
Nokia
Nokia
is a
pioneer
in
mobile
telecommunications
and
the
world’s
leading
maker
of
mobile
devices.
Today,
we
are
connecting
people
in
new
and
different
ways
-
fusing
advanced
mobile
technology
with
personalized
services
to
enable
people
to
stay
close
to
what
matters
to
them.
We
also
provide
comprehensive
digital
map
information
through
NAVTEQ;
and
equipment,
solutions
and
services
for
communications
networks
through
Nokia
Siemens
Networks.
About
Bharti
Airtel
Bharti
Airtel
Limited
is a
leading
global
telecommunications
company
with
operations
in
19
countries
across
Asia
and
Africa.
The
company
offers
mobile
voice
&
data
services,
fixed
line,
high
speed
broadband,
IPTV,
DTH,
turnkey
telecom
solutions
for
enterprises
and
national
&
international
long
distance
services
to
carriers.
Bharti
Airtel
has
been
ranked
among
the
six
best
performing
technology
companies
in
the
world
by
BusinessWeek.
Bharti
Airtel
had
over
183
million
customers
across
its
operations
at
the
end
of
June
2010.
To
know
more
visit
www.airtel.in