Company Press Release:
‘Beetel’ launches a range of feature packed 2G and 3G Mobile Phones
To leverage its brand trust in the telecom category and strong distribution network
· Beetel mobile phones offer a combination of great design and technology at affordable prices
· Availability across 4000 outlets; 400 service centres to offer strong after sales support
· Rollout in six states across north India and seven North Eastern States in the first phase.
New Delhi, September 19, 2010: Beetel Teletech, a Bharti Enterprises group company and one of India’s leading distributors of telecom and allied products, today announced the launch of the ‘Beetel’ range of mobile phones. The current range comprises of eight feature packed mobile phones with many industry firsts highlighting Beetel’s strong consumer focus and understanding.
The entire range of Beetel phones boasts of Dual SIMs, FM, Camera and Great Battery Life thus ensuring the range is contemporary. The individual models have many firsts highlighting Beetel’s focus on innovative technology. Some of them include - the first gaming QWERTY phone, triple SIM offering GSM+GSM+CDMA, the first phone to house a complete movie and a 3G phone with an exceedingly well designed and easy user interface.
Additionally, Beetel will offer a bouquet of VAS features to appeal the youth ranging from popular social networking applications (Facebook and Nimbuzz) to partnering with Mobile commerce partner (NgPay), Mobile portal (Yahoo) Browser (Opera Mini) added with offers of free call and free SMS powered by Ibibo. This exclusive tie up will give Beetel customers an opportunity to make free calls and Short Messaging Services (SMS) through GPRS technology enabled by the phone. The phones are priced between Rs. 1750 and Rs 7000.
Announcing the launch, Mr. Vinod Sawhny – Executive Director & CEO, Beetel Teletech Limited, said, “Beetel brand has been an intrinsic part of the telecom sector with its unmatched quality and value for money offerings. Today as the Beetel brand marks its entry into the mobile handset category we believe that the brand has the potential to replicate the success in this new category. Through our range of product offerings we intend to address the value for money seeking Indian consumer who is keen on having innovative technology coupled with design features at attractive prices.”
In the first phase of the launch, ‘Beetel’ mobile phones will be available through a nationwide distribution network of over 4000 outlets across Delhi, Haryana, UP & Uttaranchal, Rajasthan, Punjab and the seven North Eastern States. The company plans to establish its presence across India by the end of the current fiscal. In addition, Beetel phones will be supported by an extensive service network of over 400 service centres backed by SMS facility for locating the service centres across the country.
About Beetel Teletech Limited:
Beetel is a leading technology brand offering contemporary solutions for connecting modern India and has leading share in retail and telecom service provider segments. It is into manufacturing and distribution of white label technology with market leadership in landline phones and into distribution & marketing of wide range of brands that include Blackberry, Apple, Asus, Avaya, Polycom, Samsung, Sanyo, Panasonic, Transcend, Iomega, Aastra Telecom, RAD Data Comm, Actelis, Strontium. Beetel is amongst the leading telecommunication equipment provider across the globe. Our products and solutions have been deployed in over 35 countries and across 5 continents.