Company Press Release:

Mi-Fone is all set to Rock the Indian Market

 

 Mumbai, February 2010: - Mi-Fone, Africa’s fastest growing mobile devices brand and nominee for “New Entrant of the Year 2009” at the recent 2nd annual AfricaCom Awards, is making its splendid entry in the Indian Market. Mi-Fone is currently available in 15 African countries including Ghana, Tanzania, Mauritius, DRC, Kenya, Uganda, Burkina Faso, Zambia, Madagascar and Nigeria. In its second year, Mi-Fone has already established itself as a successful brand across the African continent, connecting with, and meeting the growing needs of the mass market sector with affordable lifestyle products. Offering an extensive range of phones incorporating GPRS, JAVA and other quality features normally associated with high-end mobile handsets, Mi-Fone’s extensive range of phones are now available in India.
 

Alpesh Patel, CEO Mi-Fone, says, “Mi-Fone’s entry into the India market started mid 2009 with the signing up of authorized distribution channels. We wanted to test the waters first as we know India to be an extremely competitive market.” Patel continues, “I am confident that with our current sales forecasts the time is right to embark on our brand awareness campaigns nationwide.

Mi-Fone is not your typical out-of-the-box brand. Our team consists of individuals who have more than 25 years combined experience in the handset business. This, coupled with a young and creative marketing team, means that we are able to deliver relevant product offerings to the new mass market sectors. Our ongoing success in Africa with GSM Carriers, wholesalers and retailers has given us a good foundation on which to enter the Indian market.”

The Mi-Fone range of mobile handsets currently available in India includes the Mi-Q family, Mi-5QS, Mi-338, Mi-2010 and Mi-350a. Each ‘fone’ has been selected with the target market in mind - young adult mobile users who are techno-savvy on a global level.

The Mi-Q family of mobile handsets includes the Mi-Q (voice/SMS), Mi-Q1 GPRS with camera and Dual Sim card as well as the Mi-Q5S. With a full colour screen, FM radio and QWERTY keypad, the Mi-Q range provides affordable and quality user-friendly solutions in a compact package. The later versions of the Mi-Qwerty range will also include “MI-APPS” which will enable the mass market sector to get a lighter version of the “Blackberry experience”. Mi-Apps will launch with Push email and Messenger.

The Mi-Q338 offers an LCD touch screen, Dual Sim along with analog TV, MP3 and video capability as well as multi-media functions including SMS, MMS, GPRS, WAP and a shake sensor.

 

The Mi-350a not only has an antenna, which increases the reception by 2-3db, it also boasts two batteries - an innovative way of changing a battery whilst the phone remains on. These features are both ways in which Mi-Fone keeps you connected at all times.


Mi-2010 is a low cost Dual Sim handset celebrating African sports. It includes a camera to catch those memorable 2010 moments.

Go to www.mi-fone.mobi for more on Mi-Fone’s range of handsets and stockist details.
 

About Mi-Fone

·               Mi-Fone’s (BVI) has successfully established itself as a successful manufacturer of low-cost, durable and stylish mobile devices.

·                    Since its inception in April 2008 the company has captured the African market and is available in over 15 countries on the continent.

·                    MI-Fone is available in India via distributors, retailers and GSM Operators.

·                    Mi-Fone is in the process of finalising the launch of a low-cost DVB-H handset for the Digital TV market in Africa in 2010.

·                    The company, founded by Alpesh Patel, aims to increase its footprint to over 25 African countries by late 2010 and to be a global brand servicing emerging markets by 2012. 

·                    Its manufacturing is based in Hong Kong, China - with regional offices and authorised service centres in Nairobi, Mauritius, and Johannesburg.

 

About Alpesh Patel

Prior to starting Mi-Fone, Alpesh Patel was Director of Sales for Africa and the Middle East for Motorola Inc, responsible for shipping over 5 million handsets in the space of two years. During his time with the company, Patel achieved the single largest distribution order for Motorola of 1 million units, catapulting the company to the number one market share position in key African territories including Kenya and the DRC. He holds a BSc (Hons) in Economics from the University of Hull in the UK.