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New Delhi, February 18, 2010:
LG Electronics India Pvt. Ltd. (LGEIL), a technology innovator in mobile
communications, today announced appointment of John Abraham, Genelia
D'souza and Abhay Deol as its brand ambassadors for LG Mobile phones in
India. These leading youth icons & successful film celebrities represent
LG brand values of excellence in performance which leads to seamless
brand fitment.
Sharing his
views on the association, Mr. Sudhin Mathur, Business Group
Marketing Head, Mobile Communications, LGEIL. “We are extremely
happy and proud to associate with India’s leading youth icons, John
Abraham, Genelia D’Souza and Abhay Deol. Having established ourselves in
the field of innovation and design, LG Mobiles is now poised to scale
new heights. Hereon we have embarked to radically refresh the Brand to
become a funloving, free spirited brand with support of quality,
innovation, style and excellence in performance and our brand
ambassadors’ embody the same. LG Mobiles will now deliver energized
experiences in an unordinary way. As part of our overall strategy, to
reposition LG Mobiles as a youthful brand the brand ambassadors’ will
help us relating with our consumers” |
"Our strong differentiated product
lineup with clearly defined value propositions and enhanced distribution reach,
will further augment our strategy and help us strengthen our market share in the
India market ", added Mr. Mathur
As brand ambassadors,
John Abraham, Genelia D’Souza and Abhay Deol will play a key role creating
connect for the brand with the consumers. LG has planned an aggressive
multi-media campaign covering television, radio, outdoor, cinema and internet
which will be supplemented by print ads released during strategic periods.
The first campaign to
release in quarter one of 2010, LG Mobiles will be targeting to gain double
digits among the young Indian consumers. With mobile phones
transcending beyond their functional usage and becoming a style statement and an
extension of the youth’s life in the country; LG has designed an entire range of
handsets for this segment which will be unveiled during the coming months. An
array of 14 new model introductions in the first half of 2010 will bolster LG’s
current successful Cookie model.
Talking about this
association, Abhay Deol said, “I always stand for what I believe, Be it
professional or personal life. Brand
LG has always been a personal favourite and
when I was approached
for these elegant and stylish mobile phones, I was very excited.These phones
come with the perfect bundle of offerings that any youngster would want and is a
perfect fit with me!”
Actor John Abraham said, “I love the
networking concept in LG phones. I believe in togetherness, sharing, networking
and am a completely hooked on to these social networking sites which help me
keep in touch with family and friends. The new range of LG phones makes it
extremely convenient by offering whatever one needs and nothing which we don’t!!
“
“LG
mobile phones are trendy, stylish, funky and chic; just the way I am. It is an
honour to be associated with LG mobile phones. The mobile phones are so
conveniently designed that it makes it user friendly and simple to operate.”
said Genelia D'Souza
About LG Electronics
India Pvt. Ltd.
LGEIL has achieved a turnover of Rs
13,089 crores in 2009. LGEIL's manufacturing unit at Greater Noida is one of the
most eco-friendly units among all LG manufacturing plants in the world. The
second Greenfield facility is located at Ranjangaon; Pune has the capacity to
manufacture GSM Phones, Colour Televisions, Air Conditioners, LCD TVs, washing
machine, refrigerators and Optical Disc Drives. This is India's first mobile
phone manufacturing unit and also Asia's largest Optical Disc Drive
manufacturing plant.